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Who We Are:
At TPL, we're a team of outdoor advocates who believe in connecting everyone to the outdoors. As an ethos, we believe access to the outdoors is a fundamental human need and essential to our health and well-being. We're committed to creating more places that bring us outside—parks, trails, playgrounds, and public lands—and making them available and welcoming to everyone, everywhere, regardless of ZIP code. We also understand that land has meaning; it tells the story of our history. That's why, through our Black History and Culture initiative, we're working to preserve sites that more fully represent the Black American experience; and we're an ally and partner to Tribal and Indigenous communities, working in partnership to reconnect them with their ancestral lands.
One hundred million people, including 28 million children, don't have nearby access to a park within ten minutes of their home. We're determined to change this outdoor equity gap–and as a result, nine million people and counting now have access because of our work. We have miles to go and a plan to get there. We're inclusive change-makers who believe in connecting everyone to the outdoors. We inspire by paving the way forward and strengthening our connection to nature. Join us!
Position Summary:
The Senior Manager for Social Media is a key member of Trust for Public Land’s Marketing and Communications team, tasked with bringing TPL’s brand voice to life across social media platforms. This role will be responsible for developing comprehensive social media strategies, creating engaging content across platforms, analyzing campaign performance, engaging with followers, and utilizing data to optimize content and build brand awareness. We’re seeking a strategic, data-driven, and creative digital marketer with a passion for storytelling, a keen eye for detail, excellent communications skills, and a finger on the pulse of emerging digital trends.
Essential Functions:
Social Media Strategy and Management (55%)
Community Management (25%)
Analysis and Administration (20%)
Qualifications:
Trust for Public Land is a hybrid work environment, and this role will ideally be located near a Trust for Public Land office. As a full-time employee, you will be eligible for the Trust for Public Land’s comprehensive benefits program which includes medical, dental, and vision insurance, vacation and sick pay plus holidays, a year end office closure, and a 403(b)-retirement plan, currently with up to a 7% company match. We offer competitive salaries commensurate with experience; the anticipated hiring range for this position is $90,000 - $100,000.
Trust for Public Land’s active goal is to be an inclusive and equitable place to work and build community. As the organization actively works to eliminate racial and other disparities it welcomes candidates with diverse backgrounds and/or multicultural skillsets. We are open to the possibility that a great candidate for this job may not precisely meet all the above criteria; if you believe you are the right person for this job and can persuasively make that case, we encourage you to apply.
Senior Manager - Social Media
Washington DC, San Francisco, Denver, Atlanta, Chicago, St. Paul, CA, CO, GA, IL, MN, PA, NYWho We Are:
At TPL, we're a team of outdoor advocates who believe in connecting everyone to the outdoors. As an ethos, we believe access to the outdoors is a fundamental human need and essential to our health and well-being. We're committed to creating more places that bring us outside—parks, trails, playgrounds, and public lands—and making them available and welcoming to everyone, everywhere, regardless of ZIP code. We also understand that land has meaning; it tells the story of our history. That's why, through our Black History and Culture initiative, we're working to preserve sites that more fully represent the Black American experience; and we're an ally and partner to Tribal and Indigenous communities, working in partnership to reconnect them with their ancestral lands.
One hundred million people, including 28 million children, don't have nearby access to a park within ten minutes of their home. We're determined to change this outdoor equity gap–and as a result, nine million people and counting now have access because of our work. We have miles to go and a plan to get there. We're inclusive change-makers who believe in connecting everyone to the outdoors. We inspire by paving the way forward and strengthening our connection to nature. Join us!
Position Summary:
The Senior Manager for Social Media is a key member of Trust for Public Land’s Marketing and Communications team, tasked with bringing TPL’s brand voice to life across social media platforms. This role will be responsible for developing comprehensive social media strategies, creating engaging content across platforms, analyzing campaign performance, engaging with followers, and utilizing data to optimize content and build brand awareness. We’re seeking a strategic, data-driven, and creative digital marketer with a passion for storytelling, a keen eye for detail, excellent communications skills, and a finger on the pulse of emerging digital trends.
Essential Functions:
Social Media Strategy and Management (55%)
- Strategic Planning: Develop and implement comprehensive social media strategies aligned with TPL’s marketing goals and KPIs.
- Content Creation: Produce and curate engaging multimedia content and written copy. Collaborate with TPL’s design team or consultants to develop engaging graphics, videos, and other assets when needed.
- Social Media Management: Manage the day-to-day publishing, monitoring, and moderation of the organization’s social media channels—including Facebook, Instagram, X, LinkedIn, and YouTube/YouTube Shorts.
- Trends Analysis: Monitor and incorporate emerging trends, tools, and best practices to expand TPL’s reach and impact. Assess and recommend opportunities for presence on new platforms.
- Collaborate Across Teams: Work closely with the Communications, Field Marketing, Email, and other teams to align messaging and distribute content across appropriate social channels.
Community Management (25%)
- Engagement: Foster positive and meaningful interactions with followers across all platforms.
- Ambassadors and Influencers: Identify social media ambassadors within the TPL community to create content, foster dialogue, and amplify TPL’s reach. Partner with the marketing lead on influencer outreach strategies.
- Social Listening: Monitor online conversations and trends. Field conversations or crises that require response and route through the appropriate teams for resolution.
Analysis and Administration (20%)
- Performance Metrics: Define and track KPIs, providing regular reports with actionable insights.
- Content Planning: Maintain a detailed social media calendar aligned with organizational priorities, campaigns, and key dates.
- Innovation: Audit platforms to optimize user experiences and ensure seamless integration with web and email campaigns. Explore and implement new tools, tactics, and trends to keep strategies innovative and impactful in an evolving digital landscape.
- Staff Support: Advise TPL leaders on effective social media practices. Create toolkits and resources to empower staff to use social media effectively.
- Paid Amplification: Strategically boost organic content. Develop paid ads to achieve marketing objectives as needed.
- Additional Duties: Contribute to other projects and initiatives as needed.
Qualifications:
- Experience: 5+ years of social media management or digital marketing experience with a strong track record of success.
- Skills: Proficiency in social media management tools such as SproutSocial; basic graphic design and video editing skills required. Experience with social media advertising platforms and managing paid ads preferred.
- Communication: Excellent communication skills with exceptional multi-tasking and time management skills.
- Collaboration: A proactive, creative, conscientious, and detail-oriented team player who thrives in a collaborative environment.
- Analytical Mindset: Demonstrated ability to analyze data and translate insights into actionable strategies.
- Platform Knowledge: In-depth knowledge of Facebook, Instagram, X, LinkedIn, and YouTube. Familiarity with advertising platforms and campaign management (ex: SproutSocial) tools is preferred.
Trust for Public Land is a hybrid work environment, and this role will ideally be located near a Trust for Public Land office. As a full-time employee, you will be eligible for the Trust for Public Land’s comprehensive benefits program which includes medical, dental, and vision insurance, vacation and sick pay plus holidays, a year end office closure, and a 403(b)-retirement plan, currently with up to a 7% company match. We offer competitive salaries commensurate with experience; the anticipated hiring range for this position is $90,000 - $100,000.
Trust for Public Land’s active goal is to be an inclusive and equitable place to work and build community. As the organization actively works to eliminate racial and other disparities it welcomes candidates with diverse backgrounds and/or multicultural skillsets. We are open to the possibility that a great candidate for this job may not precisely meet all the above criteria; if you believe you are the right person for this job and can persuasively make that case, we encourage you to apply.
www.tpl.org/careers