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Internal Communications and Engagement Director

United States, United States
Who we are
At TPL, we’re a team of outdoor advocates who believe in connecting everyone to the outdoors. As an ethos, we believe access to the outdoors is a fundamental human need and essential to our health and well-being. ​We’re committed to creating more places that bring us outside—parks, trails, playgrounds, and public lands—and making them available and welcoming to everyone, everywhere, regardless of ZIP code. We also understand that land has meaning; it tells the story of our history. That’s why, through our Black History and Culture initiative, we're working to preserve sites that more fully represent the Black American experience; and we’re an ally and partner to Tribal and Indigenous communities, working in partnership to reconnect them with their ancestral lands.
 
One hundred million people, including 28 million children, don’t have nearby access to a park within ten minutes of their home. We’re determined to change this outdoor equity gap–and as a result, nine million people and counting now have access because of our work. We have miles to go and a plan to get there. We’re inclusive change-makers who believe in connecting everyone to the outdoors. We inspire by paving the way forward and strengthening our connection to nature. Join us! 
 
Who you are
You believe access to the outdoors is a fundamental human need–not a luxury for just a few. When you hear about the outdoor equity gap, you want to roll up your sleeves and fix that. If you’re convinced that smiles get wider outdoors and that nature is vital to our health and well-being, then you’ll fit right in with our TPL team. We’re seeking individuals whose resolve is strengthened when met with injustices and challenges. We’re looking for people who are united in the conviction that experiences in nature build relationships and keep us healthy. Since 1972, we’ve grown into a community that’s rooted in our five shared values: belonging, creativity, collaboration, impact, and hope.

You are also a collaborator, clarity creator, and compelling storyteller. Your passion for TPL shows up in how you help the organization connect with the mission, strategy, values, and each other. You gain insights from qualitative and quantitative data to inform, inspire and create connections. You help others prioritize and communicate ideas with a command for nuance, tone, and messaging.  Mindful of the human implications for change you anticipate the needs of stakeholders to shape plans and outcome. You play a key role in ensuring the P+C team operates effectively and efficiently, with progress monitored and shared. Your superpower is crafting communications that motivate people and shape culture. You know how to distill complexity, and you pride yourself in making big ideas feel simple, intuitive, and inspiring. You are a natural consultant and can confidently support your opinion and reasoning to guide colleagues to the best outcome. You excel in highly collaborative roles, working with peers, leadership, and internal partners to keep audiences large and small engaged and informed. You are always considering what to say and how to say it, expanding and experimenting with new and better platforms and methods to deliver a message. At heart, you are a keen writer and editor who can crank out compelling content under tight deadlines.

Responsibilities:

Strategy
  • Serve as a communications adviser and strategist to the CEO, Chief People + Culture Officer, and rest of the Executive Team in support of mission and strategy, bringing the DEI embedded P+C strategy and our values to life
  • Devise and project manage the internal communications strategy by taking ownership of plans, tactics, and outcomes
  • Plug-in to the bigger picture to proactively look around corners (and executive schedules, conference opportunities, board meetings, etc.) and recommend communication and storytelling, then plan and execute accordingly
  • Drive distribution and promotion of the organization-wide calendar and coordinate with all departments to share need-to-know events and opportunities with all staff in a timely and effective manner
  • Plan the frequency and channels of communication and coordinate relevant content from stakeholders across the organization
  • Partner with volunteer relations and content team to create engaging, inspiring communications that drive deeper engagement with volunteer boards
  • Drive the programming of quarterly all-staff meetings and coordinate with presenters to build engaging and relevant content
  • Drive the content quality and usability of Canopy, our intranet, collaborating with IT team to maintain a healthy and robust platform that keeps staff connected, informed, and inspired
  • Measure and analyze communications efforts to gauge effectiveness against stated goals and modify communications based on analysis
     
TPL staff engagement
  • Develop and lead internal communications strategy to fostering strategic alignment and staff engagement; sharing stories of who we are/what we stand for; strengthen culture in a distributed remote hybrid workplace; be the connective tissue – strategic plan, KPI’s, day to day work, each other; partner on goal alignment and cascading mechanisms
  • With user input, refresh Canopy brand and functionality to be a destination for information, knowledge sharing and two-way communication. Oversee ongoing maintenance and relationship with site managers
  • Partner on staff engagement research; listening sessions as needed, report findings; co-facilitate action planning to identify staff-owned priorities and plans

Projects
  • Collaborate with P+C Partners on departmental and organization-wide projects Possible examples:
    • Embedding Values – partner in identifying how best to cultivate values org-wide
    • DEI plan implementation and scorecard – partner/support to Director of Equity and Belonging
    • Onboarding/Reboarding staff and board members, building on thinking-to -date; facilitating implementation
    • Action planning from Engagement Survey, along with mechanisms to survey and track staff experience

Writing, editing, and content development
  • Devise creative, fun, and interactive communications including written (emails, blog posts, FAQ), spoken (strategy presentations, all-staff meetings, speeches and talking points), and visual (presentations, infographics) to help leaders communicate strategy to staff and advisory boards and help staff provide feedback to leadership.
  • Find innovative ways to engage staff and support efforts to articulate organizational culture and values. Ensure that all internal communications efforts reinforce the employer brand, culture, and values.
  • Interact with and influence executives, providing coaching, ghost writing, editing, and message development that reflects an understanding of their business and leadership style, including serving as a primary writing and editing resource for the office of the CEO
  • Support staff in developing, editing and posting content on Canopy.  Find innovative ways to engage staff and build a shared culture
  • Collect and utilize data (staff surveys, intranet analytics, etc.) to enhance internal communications efforts. Pilot new communications techniques and measure results.


What you bring
  • 5+ years’ experience in communications with a progressive growing, preferably mission-driven organization
  • Education preferably in journalism, public relations, communications, human resources management, marketing, or related field
  • Extensive writing and editing experience, including the planning, development, and distribution of communications materials in multiple formats. Experience writing and editing on deadline for a variety of different audiences.
  • Expert proofreader and editor with a high degree of accuracy and attention to detail
  • Proven ability to pull insights from data, craft recommendations, and implement communication testing strategies to drive improvements to KPIs
  • Experience with design software, digital collaboration tools, and video production
  • Tech-positive approach, always on the lookout for new and better techniques and platforms for digital outreach
  • Strong interpersonal skills. Demonstrated ability to build relationships and work with distributed stakeholders to drive a single brand strategy.
  • Shared values of Belonging, Creativity, Collaboration, Impact, and Hope

We know there are great candidates who won’t fit everything we’ve described above or who have important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself.


Compensation

As a full-time, exempt employee, you will be eligible for The Trust for Public Land’s comprehensive benefits program, which includes medical, dental, and vision insurance, three weeks of vacation annually plus thirteen holidays, and a 403(b) retirement plan, currently with a 7% company matching. We offer competitive salaries commensurate with experience; the range for this position is $125,000-140,000 annually.


The Trust for Public Land is an Equal Opportunity Employer and encourages diversity in the workplace. We welcome people of all backgrounds and seek to foster a culture of respect, openness, learning, integrity.

 

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