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Social Media Manager - Flexible Location

San Francisco, CA
Social Media Manager 
The Social Media Manager role will be working with Marketing and Communications teams to bring the brand voice to life across the organization’s social media channels. He/She will be responsible for developing and administering social media content, managing social channels and engaging audiences to drive marketing objectives. This individual will bring a passion for digital best practices and storytelling, and be highly organized to ensure timelines are maintained.
Location for this position is flexible, with a strong preference for this position to be located near a TPL office.  About Us | The Trust for Public Land (tpl.org)

  • Manage the day-to-day publishing, monitoring, and moderation of the organization’s social media channels.
  • Engage with channel followers in a positive and meaningful way. Identify potential advocates within the community to foster dialogue and support influencer outreach.
  • Field conversations or crises that require response and route through the appropriate teams for resolution.
  • Maintain a social media calendar that aligns to the Marketing editorial calendar and utilize project management tools and social media management platform(s).
  • Partner with the Content Strategist and Creative team to develop and execute both planned and real time content.
  • Design, write, and edit content tailored to multiple channels as needed.
  • Create social media toolkits and drive amplification of partner and coalition efforts.
  • Report on data trends, peaks and valleys in social media data, suggesing improvements and ways to increase organic social traffic.
  • Stay abreast of new technologies and trends, and key updates with all social media sites to keep the team informed.
  • Push paid amplification of social content, including boosting organic posts to owned audiences and crafting paid ads when needed to reach prospect targets.
  • 5+ years’ experience managing social media channels including Facebook, Instagram, LinkedIn and Twitter
  • Excellent communication skills with exceptional multi-tasking & time management skills
  • Collaborative, creative and conscientious team player
  • Knowledge of Facebook, Twitter, and LinkedIn advertising platforms with experience boosting content and creating paid ads according to campaign goals/objectives
  • Data-driven, creative thinker that is a proactive self-starter
www.tpl.org/about/jobs | Conserving Nature Near You
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