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Jobs at The Trust for Public Land

Among all national conservation organizations, only The Trust for Public Land focuses on conserving land for people. We offer challenging and rewarding careers for people who seek to leave a legacy of protected lands. Our staff of more than 300 committed and talented professionals works across the country.

To apply, please email your resume and cover letter to the address listed at the bottom of each job posting. All job postings are current—positions are listed until filled. We strive to make our job postings accessible to all users. If you need assistance completing the application process, please contact us at 415-495-4014 or

Digital Advocacy Manager

Location: San Francisco, CA
Date Posted: 04-24-2017
The Digital Advocacy Manager at The Trust for Public Land will coordinate and execute engagement strategies that activate existing and new constituents with our mission to protect and create land for people. The Digital Advocacy Manager works in partnership with Marketing, Federal Affairs, and Philanthropy teams to integrate approved messaging and online advocacy tactics to advance our mission at the local, state, and federal levels. The Manager will leverage creative digital strategies to educate and engage supporters, build a network of activists, pressure strategic campaign targets, fundraise, and build long term political power.

Specific Responsibilities
  • Quickly and concisely write and send email advocacy/action alerts.
  • Ensure advocacy strategies are coordinated across the organization.
  • Develop, write and edit advocacy communications for both emails and social media; working with our Federal Affairs team in Washington to ensure content is consistent in style, quality, message and tone of voice.
  • Manage advocacy communications calendar to donors/prospects.
  • Work with Marketing and Philanthropy departments to develop and synchronize online organizing.
  • Create online action alerts, web content and other materials needed to implement advocacy campaigns.
  • Track and analyze metrics related to online action and fundraising efforts.
  • Test and optimize online advocacy tactics to develop data-driven organizational best practices.
  • Help manage organizational list growth and acquisition.
  • Maintain familiarity with a diverse set of issues and respond to information requests from activists and donors if necessary.
  • Other duties as assigned.
  • At least three years’ experience at a non-profit organization, with a preference for experience in implementing digital strategies, including strategic planning, social media organizing, and website creation/maintenance.
  • Strong knowledge of best practices for non-profit online marketing, including email messaging, online advocacy, and online fundraising; familiarity with grassroots organizing and advocacy techniques is strongly preferred; familiarity with legislative campaigns, environmental issues; knowledge of social media best practices; knowledge of, passion for, and experience with water, food, or public interest issues a strong plus.
  • Excellent written and oral communication skills, including online communications; strong interpersonal and planning skills; excellent writing ability; Excellent organizational skills; hands-on experience with eCRM systems, or online activism and email platforms; Experience with Convio Luminate Online is a plus; basic data analysis and knowledge of Excel; experience with HTML and CSS is a plus; ability to create and edit web graphics in Photoshop is desirable.
  • Passion for the web and using technology for social good; ability to think on your feet and quickly to respond to legislative developments and to take advantage of breaking news; demonstrated leadership capability; ability to work well with a wide variety of people and to coordinate diverse tasks; ability to present technical concepts to a general audience; can-do attitude and commitment to public interest work; troubleshooting and ability to track down and solve problems; attention to detail; ability to take direction, work well under pressure, and handle multiple tasks at once; sense of humor appreciated.
  • Strong interest in and commitment to The Trust for Public Land’s mission. | Conserving Nature Near You
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