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Jobs at The Trust for Public Land

Among all national conservation organizations, only The Trust for Public Land focuses on conserving land for people. We offer challenging and rewarding careers for people who seek to leave a legacy of protected lands. Our staff of more than 300 committed and talented professionals works across the country.

To apply, please email your resume and cover letter to the address listed at the bottom of each job posting. All job postings are current—positions are listed until filled. We strive to make our job postings accessible to all users. If you need assistance completing the application process, please contact us at 415-495-4014 or jobs@tpl.org.



Director of Marketing

Location: San Francisco, California
Date Posted: 04-17-2017
Position Summary: The Director of Marketing provides strategic marketing leadership for a national non-profit organization. The successful candidate must achieve national marketing objectives through local implementation in 30+ markets. This role manages two or more field marketing managers remotely and collaborates closely with other leaders in the marketing department and other departments in the organization. 
 
Marketing Strategy & Leadership
  • Serve as a member of the marketing leadership team to enhance coordination, planning, and implementation of cross-functional plans within the department and to successfully and creatively meet the national and field marketing needs
    • Based on national objectives, lead annual marketing budgeting and planning with state and field offices. Develop planning, implementation and reporting system that ensures clear communication and collaboration between local markets and national office
    • Work closely with Chief Marketing Officer (CMO) to develop annual, national marketing objectives, campaigns and metrics to dramatically increase brand awareness
  • Drive overall execution of national marketing plan and ensure all marketing initiatives, national and local, reflect the brand strategy and meet or exceed metrics
  • Together with marketing managers, serve as thought partner to local offices to ensure strategic consistency with national objectives and philanthropy goals
  • Collaborate closely with Philanthropy and Corporate Relations to provide the programs and materials needed to expand donor base and prospect pool for The Trust for Public Land. Help drive donor engagement and advocacy locally based on national initiatives
  • Uses market research/polls and contracts or conducts focus groups/quantitative studies to help determine message strategies and to target optimal audiences efficiently for program outreach
  • Develops strategies aimed at broader movement-building opportunities to increase awareness of and strategic support for our programs and brand
 
Staff & Project Management
  • Manage two (or more) remote marketing managers who are the first point of contact for regional/state offices, and provide them with strategic guidance and career growth. Establishes annual plans, monitors progress and consults/coaches on effective strategies and areas for improvement.
  • Train and mentor staff on best practices and regularly communicate vision, goals, and progress
  • Ensure that marketing efforts are completed in accordance with organizational policy and practices
  • Identify and advocate for needed resources for the various marketing efforts
  • Resolve disputes and make decisions to ensure efficient, effective and cohesive teams
  • Acts as internal expert for entire marketing team  - offers advice on campaigns, ideas, and processes and provides ongoing coaching and mentoring to direct reports
  • Directly develop and manage marketing plans for 2-3 focus markets/ regions
  • Provide strong leadership, collaboration, capacity building, and professional development
 
 
Field Support/Leadership
  • Support field marketing needs by acting as master collaborator within the marketing department, bringing together cross-functional experts in Digital, PR, Creative Services, Communications/Content to plan and deliver marketing programs
  • Leveraging knowledge of field needs, proactively develop effective tools to support philanthropy and Plan, Fund, Protect, Create services
  • Serve as a sounding board for national marketing staff to ensure that messaging, initiatives will resonate at the local level.
  • Support marketing efforts by promoting a local presence for TPL at conferences, workshops, and seminars.  Help identify opportunities for interviews and public speaking for TPL staff and the preparation of presentations for staff.
 
Qualifications:
  • 10+ years experience in branding, strategic marketing planning & execution, including at least 3-5 years in a matrixed, distributed, field marketing organization
  • Bachelor's degree in marketing, journalism or related field
  • Non-profit experience strongly preferred – either as an employee or volunteer
  • Background in environmental issues, conservation or related issues preferred
  • Track record of developing and implementing successful campaign plans. Experience setting strategy and goals, working with and organizing coalitions, press outreach, managing advertising/public relations programs, writing and producing publications, coordinating team efforts, and managing and executing outreach projects
  • Exceptional communication, collaboration and project/account management skills. Proven ability to develop marketing plans and comprehensive strategies
  • Relationship builder with demonstrated ability to work with multiple distributors or offices to drive a single brand strategy.
  • Ability to speak persuasively and to build strong relationships internally and externally
  • Must be a player-coach—willing to manage people and projects simultaneously. Positive, energetic and team-oriented leadership style and approach
  • High-energy herder of cats: positive, upbeat attitude
  • Experience across platforms – print, direct mail, digital, social, etc.
  • Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations
  • Contributes to recruiting, hiring, developing and retaining a diverse and inclusive workforce
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