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Jobs at The Trust for Public Land

Among all national conservation organizations, only The Trust for Public Land focuses on conserving land for people. We offer challenging and rewarding careers for people who seek to leave a legacy of protected lands. Our staff of more than 300 committed and talented professionals works across the country.

To apply, please email your resume and cover letter to the address listed at the bottom of each job posting. All job postings are current—positions are listed until filled. We strive to make our job postings accessible to all users. If you need assistance completing the application process, please contact us at 415-495-4014 or jobs@tpl.org.



Director of Digital Strategy and Engagement

Location: San Francisco, California
Date Posted: 12-04-2017
The Director of Digital Strategy and Engagement will be responsible for the organization’s overall digital architecture, strategy and brand presence. This role will lead the digital transition from marketing tool to brand platform—spanning digital needs across multiple departments. The position reports to the CMO.
  • Build: Develop and implement an organization-wide digital architecture that optimizes branding and reach for The Trust for Public Land.
  • Plan: Develop digital strategy and set development priorities based on annual goals. Responsible for strategic oversight of the organization’s digital presence, including all digital platforms and URLs, website, blog, social media accounts, online advocacy tools, CRM, and email program.
  • Engage: Drive digital engagement by optimizing existing tools and identifying new, innovative tools and strategies.
  • Analyze: Lead the department and organization in implementing a nimble, data-driven culture. Hire and mentor digital acquisition manager to create performance metrics and strategies, ensuring data-driven decisions across all digital channels.
  • Collaborate: Foster collaborative campaign planning and execution with marketing managers; define marketing campaign metrics against overarching strategy and budget and direct team to meet or exceed metrics.
  • Relationship/CRM: Drive donor engagement and advocacy, serving as key connector with philanthropy and federal affairs teams. Working closely with philanthropy team, lead contact and messaging strategy for all non-solicitation communication with donors and potential donors.
  • Lead: Provide strong leadership, collaboration, capacity building, and professional development, while maintaining a balanced sustainable workload for the digital team.
  • Budget: Manage digital department’s budget and vendors and consultants against contract deliverables and SOW.
  • Partner: Manage digital grant work, objectives, implementation and reporting. Key liaison with other strategic expertise directors, creative services, philanthropy, programs/services, partners.
 
Qualifications:
  • 12-15+years experience in digital strategy & execution, including five years in a similar role.
  • Including at least 5 years in fundraising/donor engagement/donor contact strategy.
  • Ecommerce experience:  proven experience creating measurable, unified, compelling experiences for visitors that drive exposure, engagement, conversion efficiently and effectively.
  • Ideal candidate will have experience in a multi-brand environment, with the ability to build a digital architecture that strategically aligns multiple sites and platforms under one more brands/properties.
  • Exceptional communication, collaboration and project management skills
  • Demonstrated ability to build digital dashboards and drive data-based decisions and recommendations.
  • High-energy herder of cats: positive upbeat attitude
  • Master connecter: ability to connect people and processes for the most effective outcome.
To Apply, submit your materials HERE
 
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